Executive Leadership

Kim Rivers

Founder, Chairman, Chief Executive Officer

Kim Rivers has served as the Chair of the board of directors and as Chief Executive Officer since 2015. She also previously served as President from 2015 until 2021. Ms. Rivers received her Bachelor’s degree in Multinational Business and Political Science from Florida State University and her Juris Doctorate from the University of Florida. Ms. Rivers is a member of the Georgia Bar Association and she spent several years in private practice as a lawyer where she specialized in mergers, acquisitions, and securities for multi-million dollar companies. For over a decade, Ms. Rivers has run numerous successful businesses from real estate to finance, including as Principal of Inkbridge LLC, an investment firm, since 2011. Ms. Rivers serves as second vice chair of the National Cannabis Roundtable and the Benzinga Cannabis Advisory Board. Ms. Rivers has been recognized as an industry pioneer with accolades including Green Market Report’s Women’s Leadership Award 2022, Top 100 CEOs in Innovation Award 2022, and Most Influential Women in Cannabis Award.

Wes Getman

Chief Financial Officer

Wes Getman joined Trulieve as Chief Financial Officer in 2024, bringing over 25 years of finance experience from a variety of different roles. Previously, Mr. Getman was a Partner at the advisory firm WilliamsMarston, focused on serving middle-market, private-equity backed companies and public company clients, helping clients successfully navigate complex, event driven changes that are a result of growth and capital market transactions. Prior to joining WilliamsMarston, Mr. Getman was the Vice President of Accounting & Finance at Blue Bird Corporation for five years, assisting Blue Bird through a reverse merger into a publicly-traded special purpose acquisition company and successfully leading Blue Bird through its first ICFR audit. Prior to WilliamsMarston and Blue Bird, Mr. Getman spent 16 years in public accounting at PwC, RSM, and Grant Thornton where he was an audit partner at the last two firms. Mr. Getman received his Bachelor of Science in Management from the State University of New York at Geneseo and his MBA from the Simon School at the University of Rochester.

Marie Zhang

Chief Operating Officer

Marie Zhang joined Trulieve as Chief Operating Officer in 2024 and has over 25 years of experience in operational roles for private and public companies.  Previously, Ms. Zhang served as the Chief Supply Chain Officer for Blaze Pizza from March 2020 through January 2024, where she developed and implemented a comprehensive enterprise-wide supply chain function and quality assurance supply chain strategy to support the Company’s growth strategies in the U.S. and international markets. From July 2015 to March 2020, Ms. Zhang served as the Global Vice President Supply Chain for FOCUS Brands, Chief Supply Chain Officer for Yum! Brands from February 2013 to July 2015, Vice President Supply Chain at The Honey Baked Ham Company from February 2004 to February 2013 and as Director – Research & Development, Food Safety and Quality Assurance at Conagra Brands from January 1997 to February 2004. Ms. Zhang received her Bachelor of Science in Chemistry from Jilin University and a Master’s Degree in Food Science and Technology from Iowa State University.

Gina Collins

Chief Marketing Officer

Gina Collins is a proven and award-winning brand leader with a long pedigree of success  conceptualizing and executing marketing and communication strategies for preeminent organizations across a broad range of consumer  categories – including Coca-Cola, Build-A-Bear Workshop, Outback Steakhouse and Magical Brands. A thought leader in aligning corporate goals with innovative strategies that contribute to revenue growth, customer loyalty,  operational efficiency, and global brand awareness. She is passionate about building and ensuring brand value at all stages of product development and effectively maximizes the potential for each concept through mindful consideration and integration of the consumer voice.

Nilyum Jhala

Chief Technology Officer

Mr. Jhala has over 20 years' experience in information technology roles at large public and private high tech and national CPG companies. He has experience across business and technical domains including digital and back office transformation, ecommerce, IT architecture and business processes.  Mr. Jhala previously held leadership positions at companies including Hallmark Cards, Dollar Tree Inc,  Lowes, and Office Depot.   Mr. Jhala earned a B.E. in Electronics and Communications with Honors from Barkatullah University in India and a M.S. Computer and Information Systems,  degree from the University of South Alabama.

Kyle Landrum

Chief Production Officer

Kyle Landrum has served as our Chief Production Officer since 2019, after being promoted from his position as Cultivation Manager, a position he served in since 2017. As our Chief Production Officer, Mr. Landrum oversees all aspects of our cultivation and processing. Mr. Landrum graduated from the University of Florida with a Bachelor of Science degree in Agriculture Economics and a master’s degree in Agricultural Education. Mr. Landrum has demonstrated dedicated leadership experience in the franchise restaurant industry. Before joining Trulieve, Mr. Landrum spent six years, from 2011 to 2017, at Rib, Inc., most recently serving as the Director of Operations, where he managed a team of nearly 200. Cumulatively, Mr. Landrum has over 15 years of experience in management of multi-site operations.

Joy Malivuk

Chief Accounting Officer

Joy Malivuk has served as our Chief Accounting Officer since 2023, and has nearly 24 years of accounting and finance experience. Prior to joining Trulieve, from 2008 to 2023, Ms. Malivuk held roles of increasing responsibility, including most recently as Director of Accounting at HSN, Inc., a subsidiary of QVC, Inc., where she oversaw the accounting function and was responsible for financial reporting, general accounting and SOX compliance. Previously, she served as HSN’s Operational Vice President of Financial Reporting and SEC Compliance. Her career began at PricewaterhouseCoopers, LLP. Ms. Malivuk graduated from the University of Florida with both a Bachelor of Science in Accounting and a Master of Accounting with a Specialty in Taxation.

Tim Morey

Chief Sales Officer

Tim Morey has served as our Chief Sales Officer since 2019, and previously as our Director of Retail in 2019. Mr. Morey has over 15 years of retail sector experience, with a focus on operational best practices and leveraging technology to enhance consumer engagements. Most recently, Mr. Morey served as Senior Director of Store Operations for Finish Line from October 2013 to September 2018, overseeing more than 900 stores and 45 district sales managers. Mr. Morey is a resident of Tallahassee, Florida and holds an associate degree, applied science, from Snow College, Utah.

Jason Pernell

Chief Information Officer

With almost two decades experience as an entrepreneur, Mr. Pernell has been instrumental in developing critical data systems at Trulieve. Mr. Pernell has medical cannabis industry experience as a business owner in California and Oregon. For the past decade, he has owned and operated successful engineering consulting firms. Mr. Pernell earned a B.S. in Electrical Engineering and an MBA from Florida State University.

Eric Powers

Chief Legal Officer

Eric Powers has served as our Chief Legal Officer and Corporate Secretary since 2021, after being promoted from his position as General Counsel and Corporate Secretary, a position he served in since 2019. Prior to joining Trulieve, Mr. Powers spent 13 years, from 2005 to 2018, as an in-house attorney for Crawford & Company, a publicly-traded insurance services firm, where he served in numerous roles within the legal department, most recently as Vice President and Corporate Secretary. Mr. Powers was in private practice for over 10 years with the law firms of Troutman Sanders, from 2000 to 2005, and Capell & Howard, from 1994 to 2000, specializing in corporate and tax law. Overall, Mr. Powers brings more than 25 years of legal experience to Trulieve, with a broad background in corporate law. Mr. Powers holds a J.D. from The University of Alabama Law School and a B.A. from Auburn University. Mr. Powers also received an LL. M. in Taxation from New York University.