Executive Leadership
Executive Leadership
![]() |
Kim Rivers currently serves as Chief Executive Officer of Trulieve Cannabis Corp., a vertically-integrated "seed-to-sale" operation based in Florida. Rivers joined Trulieve at its inception and has been the key driver for the Company’s customer-centric vision, strong growth, strategic expansion, and industry-leading profitability. Ms. Rivers oversees every activity involved with the cannabis process from seed to sale to ensure quality, operational integrity and financial success.
Prior to Trulieve, Ms. Rivers spent several years in private practice as a lawyer where she specialized in mergers, acquisitions, and securities for multi-million dollar companies and has run a number of successful businesses from real estate to finance. Her experience has been instrumental in building Trulieve’s market leading position in its home state of Florida and provides the solid foundation on which to execute on growth and expansion initiatives as a multi-state operator.
Ms. Rivers also plays an active role in her community in addition to serving on numerous charitable boards. She received her Bachelor’s degree in Multinational Business and Political Science from Florida State University, where she also served as FSU’s student body President, and her Juris Doctorate from the University of Florida.
![]() |
Mr. D’Amico brings over 20 years of accounting and finance experience in technology, healthcare, entertainment and advertising. He has held several senior finance and executive roles at public companies such as Cognizant, Quest Diagnostics, Synvista Therapeutics and Telaria. Mr. D’Amico is a growth-oriented business leader with a unique ability to scale an organization cross-functionally while operating in a public landscape. He has an extensive history of assembling high-powered teams and driving toward strategic initiatives.
D'Amico was a Summa Cum Laude graduate of Rutgers University and is a member of the American Institute of Certified Public Accountants, New Jersey Society of Certified Public Accountants and Financial Executives International.
![]() |
![]() |
![]() |
Mr. Morey brings over 20 years of retail leadership and operations experience in a variety of leadership and executive roles including Region Vice President with Foot Locker, District Sales Manager at Gamestop, and Sr. Operations Director with Finish Line. As a mentor and coach, Mr. Morey has proven abilities to attract, develop, and retain top-performing sales teams. Mr. Morey has achieved awards for Region of the Year and District Team of the year, in addition to coaching and leadership awards throughout his career.
![]() |
Senior Leadership
![]() |
![]() |
![]() |
With almost two decades experience as an entrepreneur, Mr. Pernell has been instrumental in developing critical data systems at Trulieve. Mr. Pernell has medical cannabis industry experience as a business owner in California and Oregon. For the past decade, he has owned and operated successful engineering consulting firms. Mr. Pernell earned a B.S. in Electrical Engineering and an MBA from Florida State University.